We need to understand what your business goals are. Forget the web, we need to know what you want to achieve. Only then do we start to look at how the power of search can play into the bigger picture. OnTop Agency uses several tools to extract data from Google to see how many searches are made each month from key phrases that will be relevant to your goals.
We use a different set of SEO tools to look at your main competitor’s search engine optimisation strategy. Unfortunately, you cannot hide your SEO strategy online once you have implemented it. It’s like poacher turned gamekeeper, we know what we are looking for in your competitor’s online offering to see what they are optimising for, what is working for them and where they are getting those all important links from.