SEO Content Creation
What questions does your content answer? How well does it answer them? That is how Google looks at your content and decides where to put it in the SERPS.
Google is smart -but not that smart. We need to see what all the other top ranking pages we want to appear above have in then in terms of key phrases and latent semantic indexing in the strategy phase. We then make sure all the correct SEO signposts and clues are in the on site SEO parts of the content for Google to see what it is about. If you write the most amazing article on around the subject of purple cats but do not use the words purple and … cats or words Google knows are used to describe purple cats – chances it will not appear.
Google is not human – but it’s working on it. If you are interested in knowing how Google checks to see if the content you have created is worthy of a first-page listing or not please try and understand the following – as this is just as important as the SEO signposts.
Dwell time – How long searches stay on the content once they have clicked through. Did they scroll all the way to the bottom?
Click through rate – How many viewers are persuaded to dive in deeper for more info or ‘bounce’, as it’s called, and leave the page?
RankBrain – Did a viewer look at another SERP and leave straight away – then scroll further down and find your content and then stay for 10 minutes? If they did, Google knows about it and will push your content up as it guesses it has the information the viewer was looking for.
Backlinks – Google still relies heavily on checking to see who links to your content to rank its authority. There are two types of ranking, Page Authority (PA) and Domain Authority (DA). Once we have built up your DA, it gets much easier to rank new pages. One link from a national newspaper is worth 100 from websites that no one visits. This is where you start to see why you need to create content that bloggers, journalists and influencers will link to – not content for your customers. As without these links, your customers will never see it.
Difficulty factor below 20 – 2,000 words on the exact key phrase subject. Make sure it is well laid out, has 3 / 4 pics on the page and reads really well, so the viewer goes all the way to the bottom of the page. I will explain why at the bottom of this page.
Difficulty factor of 30 to 50 – If you look at the Strategy Data we produced for you, you will see all the key phrase we want to go for and the groupings they are all in. One power page will work for a whole group of key phrases if the content is created correctly.
Difficulty factor 50+ – To appear for key phrases that have a difficulty higher than 50, you need power pages and a carefully planned SEO strategy to build high ranking back links to that page. The subject ideally is the main subject of the website that has a DA of 50 or higher.