OnTop Agency - London & Lviv
You need to know the rules to break them.
In SEO, you don’t want to break them.
Our culture – It’s quite simple. Keep to the SEO rules we know are tried and tested and work. Google does not have a sense of humour or mood – it’s an exact AI we are talking to.
Then when it’s about the content – we like to be as creative as our clients will let us go. Boring safe branded content never gets the dwell time we need to come first in Google – so breaking the rules here is almost required.