Google is smart
-but not that smart. We need to see what all the other top ranking pages we want to appear above have in then in terms of key phrases and latent semantic indexing
in the strategy phase
. We then make sure all the correct SEO signposts and clues are in the on site SEO
parts of the content for Google to see what it is about. If you write the most amazing article on around the subject of purple cats but do not use the words purple and … cats or words Google knows are used to describe purple cats – chances it will not appear.