Tempting to use a real case study here but will keep it hypothetical. Brand X sells things in the real world, not online. Brand X has a youtube channel…. somewhere and a twitter account, um… or do we?
Brand X has not worried about the internet as they sell through the same suppliers they have worked with before the internet was invented.
Brand X gets 10,000 searches a month in Google and the “difficulty factor” as it is known to get to the top of Google for ” Brand X” is super easy. We can run a search on your brand and quickly tell if you are open to attack or not from click baiters. We look at your brand in the same way as they do and spot your weaknesses.
Click baiters are checking daily for holes in Brands immune systems. When they see they can write one good blog post about Brand X is blah blah that will get them 10,000 views a month in a few hours – guess what?
They write it…