Not really helpful right?
You see your boss in the lift and s/he asks how it’s all going. All you can think is 10 pages of waffle. What he wants to know is if all this SEO stuff is working and more cost-effective than cold calling prospective clients.
” Our cost per recruit is down 10% this month on the site, 40% lower than the call center. There is a 20% increase in sales for the new high-end product as well.”